Big things are happening — and they smell amazing.

We’re excited to announce that Penny on the Move has officially taken over Barry’s Bakery — a beloved local bakery in the northeast of England that’s been trading since 1957. Known for its fresh bakes, friendly faces, and cherished role in the community, Barry’s fits perfectly with Penny Petroleum’s mission to become the ultimate forecourt convenience destination.

Barry’s Bakery isn’t just a few shops – it’s a place where generations have picked up Saturday morning pastries, celebrated birthdays with custom cakes, and been greeted by the comforting smell of freshly baked bread. It also supplies retail shops, catering companies, farm shops, sandwich bars, coffee shops, tearooms, garden centres and other retail outlets across the northeast, and its family ran. It’s exactly the kind of heritage and heart that Penny on the Move is proud to embrace and grow.

As a company that prides itself on doing things differently, this new chapter is about more than just expansion. It’s about combining strengths to create fresh energy and new opportunities for both businesses. And while change is inevitable, what remains is the soul of Barry’s: its team, its treasured recipes, and its place in the local community — now maybe with a little extra ‘fuel for the future’.

“We are delighted that Barry’s Bakery is joining the Penny family. Diversification is key for us — not just because of electric or hydrogen-powered vehicles, but also because of the lifestyle changes we’ve seen since the pandemic. Penny Petroleum embraces change and moves forward with it.”
— David Penny, Founder of Penny Petroleum

Since its founding over 30 years ago, Penny Petroleum has adapted to a rapidly changing market — and thrived. In fact, for the past two years, we’ve ranked in the Top 5 of the Top 50 Independent Forecourt Traders Report, a testament to our innovative spirit and ambitious vision.

So, here’s to fresh starts, warm ovens, and a future that’s just beginning to rise. We’ll be sharing behind-the-scenes updates and stories from the people making the magic happen — both in-store and at the bakery — and we can’t wait to welcome you on the next stage of our journey.