Penny On The Move to Recruit, Retain and Reward their Team…

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Penny On The Move to Recruit, Retain and Reward their Team…

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The petrol forecourt represents a changing landscape for us as visitors and for the people that work in them. At Penny Petroleum 2022 was a year of reflection, research and working with colleagues to better understand their motives and actions and using their views to develop a brighter future for everyone. As a result, 2023 sees the fifth largest petrol forecourt retailer in the UK offering:

  • ALL colleagues over 18 offered contracts at £11 per hour (much higher than the Real Living Wage set by the Living Wage Foundation)
  • The addition of an employee benefits package, which includes the ‘PennyWise’ platform with thousands of money-saving options for colleagues through instant vouchers, reloadable cards and cashback, as well as discounts in the larger retail outlets like Tesco, Morrisons, Asda, Marks and Spencer etc.
  • 20% internal staff discount plus a 50% discount on car valeting plus discounted stays for the family at the recently purchased Penny Petroleum hotel in Eyemouth
  • A partner with GroceryAid to provide colleagues with practical, financial, and emotional support 24/7, 365 days per year

“We are committed to being one of the highest-paying petrol forecourt retailers,” said Tim Coid, Penny Petroleum’s Human Resources Business Partner.  “We are incredibly proud of every single member of our team and are pleased to have been able to be one of the first forecourt retailers to offer £11 per hour to our Store Assistants. When this is packaged with the other benefits we offer, it’s tough to rival”.

And all this from a business that’s moving forward and, over the next couple of years, plans to grow its workforce to over 1000 colleagues, own over 100 filling stations, hotels, individual car wash sites, a bakery and a farm shop, expand its Food2Go section and have a turnover in excess of £500 million!

From humble beginnings in Hedgeley, Northumberland in 1994 the company is still owned by the Penny family and is led by David Penny.

“The forecourt is changing not just because of electric, or hydrogen, powered vehicles; there are lifestyle changes too, some brought about by the pandemic,” said David.  “For Penny, diversification is key and we must embrace change and move forward with it. We are well and truly ‘on the move’ and we recognise that staff recruitment, retention and reward are integral to our progression as the ultimate convenience.”

It sounds like Penny is very definitely going places. If you’d like to be part of our journey, get in touch today. 


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